Unless you consider yourself some sort of human brand, which I don’t, you have to deal with the fact that different people are going to like different aspects of your work. It’s not consistent. I am not consistent. But I feel OK with that. When I was young I felt I had to please everybody all the time, which is impossible as a writer. You shouldn’t even attempt it.
Zadie Smith, talking about how her next book will be science-fictiony.